How Google Adsense Works | Google Ads Work Process
Google adsense program is a wonderful online earning opportunity for publishers who targets to make money online via advertisement income. A simple process of signing up online gets ads running on your website/blogs. The complete revenue sharing system is based on CTR (Click Through Rates) and CPM (Clicks Per Thousand Impressions) system, where Google charges its advertisers network (per click) via its Adwords tool and gives share of revenue to the publisher for every successful click. The actual revenue percentage per click differs on content and ads niche and Google never disclose the same according to their policy.
Upon successful sign up,verification and confirmation process by Google Inc, The publisher needs to log on to Adsense Panel and start creating adsense units which blends best to the website advertisement locations. Adsense panel has options to manage your account and everything related to adsense ads like Reports, Adsense Setup, My Accounts and Resources.
Google Ads For Newbie – The Process
To start with creating ad units, one first needs to check which kind of ads formats fits the website template, and then can start creating ads, There are options like Adsense For Content, Search, Feeds, Domains and For Mobile. Basically the best way to start with Adsense is to select adsense for content and Link Unit ads (We will talk about Link Unit Later), Next select an ad format which best fits your website template (There is no best Format which works always good for everyone, You need to research upon placing some formats and checking the results, See Adformats Page). Lets assume you selected Leader Board (728 x 90), Next is to select the Color of Title, Text and Link of the ad, Then Select the corner style and preview the ad before finalizing. Now its time to ‘Add New Channel’ with some name to recognise the unit name and you are done. You will see a final CODE to be placed in a box, This is a javascript code one need to place in the website page (HTML/PHP) etc whereever you want the ads to display and within 10 minutes on can see Google ads started coming up on page.
How Google Ads Works for Publishers
Although a publisher don’t need to know how things works on Google end, Some work process idea knowledge is always best to know.There are lots of advertisers (Corporate Giants and SME’s) using Googles Adwords tool for placing ads to Google network. This ads can be catagoried and displayed geographic location wise also. Now Google has both ads as well as publishers network for adsense to work.
Finally, now as your page is viewed by a visitor with a niche content, Google’s smart technology automatically detects the keywords on the page and accordingly displays ads. (For Example : There is a page which has content related to ‘Stocks’, so google ad network reads keywords and displays ads which matches ‘Stocks’ and similar keywords, Pulls ads from ads servers of Google network and displays on the location where you have pasted the adsense code. So the page is been complemented by adsense and the advertisers gets value for money clicks. This way adsense program works automatically once you insert the code inside your pages.
Now, whenever you get clicks on your ads displayed by Google, your adsense account is credited with your share of revenue and Upon reaching minimum 100 dollars into your adsense account, Google transfers or releases the cheque to the address mentioned during sign up process. Adsense works wonders for those attracting good traffic with some high paying Niche websites. You have an option to get your cheque in dollars or currency that works in your country. Refer Google adsense program for details.
Google adsense network works automatically, except the scanning process of advertisement which follows strict rules and restricts porn and such banned keywords to be displayed on publishers website.
Important Note to Publishers
Google is very strict about fraud clicks, As a publisher you are not allowed to click on ads displayed on your own websites, Also there are some rules that needs to be considered. Kindly understand Google adsense policies for adsense before trying any tricky ways to increase revenue. Google Adsense Link For Publisher
admin @ July 1, 2009