DoubleClick Ad Exchange – Increasing Adsense Revenue Via Certified Ad Networks
“Google’s new DoubleClick Ad Exchange is a whole new set of certified ad networks, which are external independent business identities have a network of advertisers (Buyer Network) who will be bidding on adsense publishers ad space competing, which indirectly benefits website publishers by boosting and increasing adsense revenue with the move..”
So, How DoubleClick Ad Exchange Works ?
Basically in this Ad Exchange Program there are 2 identities who can participate in Ad Exchange which are 1.The Buyers (Advertiser Network) 2.The Sellers (The Adsense Publishers Network) and 3. The Double Ad Exchange Program (The program identity itself operating the actual Ad network, where there will be lots of Google certified ad networks whichg are authorised and approved identities helping thousands of advertisers solving there advertising hurdels, which according to google will open more Display Ad Options to about 80% of advertisers who never before did it.)
The Display Ad Builder tool will be used to create those ad banners that will be seen into your website ad space.
Benefits to Seller
The DoubleClick Ad Exchange benefits the adsense publishers by getting their website to lots of more advertisers virtually competing for the ad space which is called ‘Yield Management’ via certified Ad Exchange and bidding for the best deal which will sure help publishers and website (Old, New) generate more revenue. Publishers are allowed to review and restrict ads via ‘Ad Review Center’ and control over the ads.
Benefits to Buyers
Definitely helps buyers (Advertisers) to reach more and more website with operating niche for success of the ad campaign and getting best of ROI. They now also have an option to bid for the ad space they like in real time depending on the value of money they want to spend for the space, Ofcourse having more control over deciding which ad will run where according to the locations.
This way the Buyers/Advertisers in Doubleclick Ad Exchange will have best access to the Google Content Network having millions of websites , via Google Adwords
admin @ September 19, 2009