Best Paying Google Adsense Ad Formats – Which Ad Formats Performs Best
Secrets Of Best Paying Adsense Ad Formats
The reason google has provided multiple adsense ad formats is because there are different websites and blogs with different templates and designs according to the needs of website publisher and they can place the Google ads according to there choice and design. And there are few who designs there websites which gives the best CTR and clicks compared to the basic design.
This makes few things clear that there is no single high paying adsense ad format which performs best compared to other ad formats. It finally depends on how and where the ads are placed on your page. Google ads which blends best and compliments the page considering the display policies by google gives best results and performs best compared to others. The Leaderboard (728 x 90) ad formats is found to be more profitable as this is horizontal ad and can be places on top of the page just below header for best CTR ratio. For pages with content above 20 to 30 lines wide skyscraper (160 x 600) works best if no other ads are around, just because if a user is reading more of your lines and feels bored, he gets attracted towards the neighboring content with Title that looks like some related topic and can help him get answer to the query he searched in search engine, which actually is a Wide Skyscraper ad by Google.
There is one more way of increasing revenue by placing only single ad (LeaderBoard Or Large Rectangle (336 x 280) on top or just before starting the content. How ? The visitor gets a feeling of neat page with less or no ads and is attracted towards the initial ad links. Remember some publisher have earned more by placing least ads on there pages.
Which Ad Format Performs Best
“Adsense ads format, which compliments the content with clean appearance and spacing, Placed somewhere in the top of the page with first glance on it with soothing colors works wonder and performs the best”. Now this is not the only tip or formula of putting the recommended ad formats only. You just need to research by creating few different units with different ad formats and changing the same for first couple of months and seeing your results in adsense panel.
If you find some formats giving best results, stick to it or get back to the best previous format. Remember, Color of title, text and links matters a lot.
High Paying Image Banner Ad Formats
According to me the two banner ad formats that gives better results are again LeaderBoard and Wide Skyscrapers. WHY ? have you seen those ads with other formats then this two ? “It Attracts less” compared to this two banners, And if something that never attracts just because of limited space, it will never get highr CTR. Still there are few website designs which compliments those small image banners (468 x 60) and rectangle. So finally back to point, check which ads pays more and performs better on your blog instead of just listening to others.
admin @ July 1, 2009